The Reef

WHAT IS THE REEF? THE REEF is a complete habitat of creation: a whole system of design, rapid prototyping, production, promotion, sales, innovation and exhibition. THE REEF brings together three distinct, yet symbiotic, communities: LA Mart + Maker City LA + Magic Box to support all types of creators. Here, an individual can find a place to create, market and promote their work, as well as find new products and ideas amongst a community of artists, free thinkers, and experienced wholesalers. THE REEF is a place where the social norm is collaboration, education, sharing, mentoring, experimentation and generosity. Who does THE REEF serve? THE REEF is a place for the culturally diverse, artisanal designers and creators unique to Los Angeles.